I fell into entrepreneurship because I wanted the joy and fulfillment that comes with doing work I love, on my own terms.

Over the years, I was forced to ask myself some tough questions—and make some tough decisions—which helped me to define who I am, what I wanted, and how to push past my fear to attain and pursue my purpose.

I figured things out by trial and error, plus owning my own professional development has helped me thrive. Seeing every experience as an opportunity for continuous improvement, I was able to quickly identify and develop strategic solutions to achieve bottom line results.

Now, I apply my skills to empower diverse professionals and entrepreneurs to move the needle, providing them the toolkit—communications strategy, marketing, branding, media relations, and clarity to flourish.

I launched Nicole Williams Collective, a boutique communications and event consulting firm specializing in media, culture and communications to create positive change. NWC works to discover value, refine messages, tell brand and career stories, and create cultures that value diversity & inclusion. 

Why I do what I do

I believe that we’re all created with unique gifts and talents, which aren’t meant to be kept secret. In fact, I believe the world benefits when these gifts and talents are shared. I get real joy and fulfillment helping others reimagine who they can be and the impact they can have on the world. One of my client said it best… “she skillfully facilitated our coaching sessions to empower me to unearth my inner genius.”


Bet On Yourself by Nicole M Williams

★ A Certified Minority & Woman-Owned Enterprise (M/WBE)

★ Hold 2 degrees and 2 certifications: BA in Communications concentration in Visual & Media Studies, AAS in Fashion Marketing, Certified Professional Bridal Consultant (CPBC), CPR / AED / First-Aid Certified

★ Experienced Image Consultant with a background in makeup artistry and personal styling

★ Featured on GoBanking Rates, SCORE, HuffPost, Wedding Planner Magazine, SheKnows, Female Entrepreneur Association, Upfluence, Empower Magazine, and more

★ A Women’s Media Center SheSource woman-experienced media expert

★ Editor of Nicole’s Lifestyle Lounge and co-host The Open Conversations Podcast

★ Published author of a book and 3 workbooks/planners: Bet On Yourself: Life lessons To Cultivate and Create Your Own Success, Step Into Your Purpose Dream Journal and Planner, Plot Plan Execute Life Planner, The Purposeful Living Planner—all designed to empower purpose-driven individuals to take control of their own life by building their personal brands

★ Member of the New York Women Chamber of Commerce

A Few Facts

Author and Communications Consultant

★ I believe strategic communication is core to career and business success.

★ I also believe in the intersection of media, culture and communications for social change.

★ I’m a Brooklynite by way of Jamaica West Indies, and is serially addicted to Lifetime.

★ When I manage to escape from behind my computer screen, I’m usually hanging with my two daughters and the bae.

★ You can tweet me at @NicoleWPR, and I’m available to answer your questions or speak at your next event.

Featured Clients & Partners

(past and current)