I migrated to the U.S., pursued curiosity while living my passion, and in the process found my purpose. A decade later, I educate professionals and entrepreneurs on how to do the same.

When I started Nicole Williams Collective, I knew I wanted to create and give women practical tools to help them develop into the best version of themselves.

As women we struggle to gain access. So we often question who we are, what we want, and how to push past fear to attain our goals and pursue our purpose. This too was my struggle, but I was desperate to get my foot in the door of my industry. So decided I pave my own path founded on creativity, authenticity, and passion.

I found my passion in strategic and creative marketing within the communications industry. So in 2015, I launched Nicole Williams Collective with a single vision—to help clients to solve the issues that negatively impact their stories.

Today, with a minority and women-owned certification, an international client list, and a litany of media mentions and features, we're helping clients to leverage their skills, advocate for themselves, and communicate effectively to grow their value.

Together we work through betting on self, taking risks, and living life to the fullest. 

So if you’re reading this and trying to figure it all out, I understand you more than you know.


Our work is grounded in six core beliefs that bind our boundless  creativity.

Communication Skills. Collaboration. Diversity & Inclusion. Fierce Confidence. Know Your Value. Kick-Ass Strategy.


Bet On Yourself by Nicole M Williams

★ A Certified Minority & Woman-Owned Enterprise (M/WBE)

★ Hold 2 degrees and 2 certifications: BA in Communications concentration in Visual & Media Studies, AAS in Fashion Marketing, Certified Professional Bridal Consultant (CPBC), CPR / AED / First-Aid Certified

★ Experienced Image Consultant with a background in makeup artistry and personal styling

★ Featured on GoBanking Rates, SCORE, HuffPost, Wedding Planner Magazine, SheKnows, Female Entrepreneur Association, Upfluence, Empower Magazine, and more

★ A Women’s Media Center SheSource woman-experienced media expert

★ Editor of Nicole’s Lifestyle Lounge and co-host The Open Conversations Podcast

★ Published author of a book and 3 workbooks/planners: Bet On Yourself: Life lessons To Cultivate and Create Your Own Success, Step Into Your Purpose Dream Journal and Planner, Plot Plan Execute Life Planner, The Purposeful Living Planner—all designed to empower purpose-driven individuals to take control of their own life by building their personal brands

★ Member of the New York Women Chamber of Commerce

A Few Facts

Author and Communications Consultant

★ I’m serious about what I do, but I don't take myself too seriously.

★ I believe strategic communication is core to career and business success.

★ I also believe in the intersection of media, culture and communications for social change.

★ I’m a Brooklynite by way of Jamaica West Indies, and is serially addicted to Lifetime.

★ When I manage to escape from behind my computer screen, I’m usually hanging with my two daughters and the bae.

★ You can tweet me at @NicoleWPR, and I’m available to answer your questions or speak at your next event.

Featured Clients & Partners

(past and current)