There is no greater agony than bearing an untold story within you.
— Maya Angelou

Compelling stories echo internally and externally in words and visuals to inform, educate, inspire and entertain through a variety of mediums and devices. Stories carry ideas that change the world and has the power to position you, garner immense recognition, peek into your past and reimagine your future. It is impossible to engage with people, place or thing without really engaging with the story.

Nicole Williams Collective, LLC., is a lifestyle communications and event planning agency based in New York City. We specialize in telling stories, harnessing value, and empowering millennials and women entrepreneurs to share their stories and create an impactful, stylish, and authentic life and career. We work to empower our clients to embrace their authentic selves, know their value, and achieve greatness as a result.

Nicole Melissa W. CEO of Nicole Williams Collective


my name is…

Nicole Melissa W. and my clients call me the Chief Confidence Officer!

I'm not just another marketer or brand strategist. I am a forward-thinking communications consultant who prides herself on igniting passion, infusing purpose, and inspiring excellence. Our client experience ranges from ambitious millennials to lifestyle brands and specialty start-ups. With a tailor-made strategy and resources, we carefully customize solutions to help our clients reach their goals.

Sincere. Strategic. Storytelling. = Success

My Motto is...

Build Your Personal brand

So you can negotiate your own terms, set your own rules, and do the work you feel passionate about. That’s why I help ambitious women and youth identify and express their value with confidence. It’s not as hard as you think. I found my story and my authentic voice to inspire meaningful change in the world. And I can help you too!

My Mission

Is to provide a platform for career advancement and thought leadership while elevating and promoting female excellence and women’s achievement, which focuses on the health, educational and financial disparities which currently exist in our country.

Fabulously Fearless

Whether you're looking to:

  • apply for the job of your dreams

  • pitch an idea to a dream partner

  • sell without being salesy

  • leverage the power of personal branding

  • plan an event experience

  • write a bio for your profile

  • boost your resume and networking efforts

  • create dazzling press and marketing materials

Confidence requires the right toolkit!

I’m not going to sell you but we are experienced professionals with fresh and creative ideas, and are dedicated to you and your brand’s repute. We work hard, value diversity and integrity, and have an extensive network of relationships. This can be your reality…and we’re going to walk you through step-by-step and show you how to position your "awesome sauce".

My Story

Nicole Williams of Nicole Williams Collective LLC

From Jamaica — a little island in the Caribbean, I migrated to the United States, graduated college, blazed through several job descriptions, birthed two babies, started two businesses, and dived into using my voice to inspire change.

What I know best is reinventing myself to meet my goals and objectives. But I’ve learned the hard way that if you don’t understand who you are, if you don’t believe in what you do, and if you don’t do what you enjoy, you’ll die in the pursuit of success.

The process of following my passion and chasing my curiosity to do what I love, wasn’t all sunshine and rainbows. I learned the best lessons from the lowest points in my life.

I remember when I first felt the disbelief and amazement of sharing a vulnerable moment with a stranger. Despite this being our first time meeting, in that moment we connected intimately with one another through a personal story. That moment triggered something in me — storytelling as the greater end. Now I champion Marketing Communications processes to create impact, and my weapon of choice is sincere strategic storytelling. From an immigrant to a now recognized multi-media storyteller, I’m passionate about being part of a change mechanism making a positive impact on people’s lives through the power of creative storytelling.

I am the founder of Nicole Williams Collective, co-host of the Open Conversations Podcast, and a WMC SheSource media-experience expert. With a background in makeup and personal styling, I hold an Associates in Applied Science in Fashion Marketing, a Bachelors of Arts degree in Communications with a concentration in Visual and Media, and a Certified Bridal Consultant. From working with brands such as Pinnacle Vodka, Johnson’s, Intuit QuickBooks, Dreft, Victorinox Army Swiss via my lifestyle blog and a host of other influential brands and start-up companies, I’m a leader, curator, and most importantly a humbled student of my industry. I’ve also been featured in publications like GoBankingRates, SCORE, Huffpost, Sheknows, Female Entrepreneur Association, Empower Magazine, SHE Magazine, ABC’s Wedding Planner Magazine, and more.

I tweet from @LabelsByNicole.

I'm available to answer your questions or speak at your next event.