Behind the Making of A Brand: Alafea Institute
Nurturing the well-being of educators and parents, empowering them to change their narrative, so they can raise healthier, happier children.
Today I want to introduce you to our client Alafea Institute. Alafea Institute is a training firm on a mission to empower educators across the world via online and live trainings. Alafea — the principal, is an International Educational Consultant, helping other educators to forge their own path.
WHAT WE DID: Consulting & Coaching | Brand Identity | Creative Direction on Website & Logo | Copyediting
We started with Alafea over a year ago as her coach helping her with birthing her personal and business brand. We first needed to understand Alafea’s story, along with her goals and objectives. We got started with a branding questionnaire and discovery session.
The discovery session is always helpful as it gives insight, helping us to connect the dots to proceed with coaching and the brand building. During Alafea’s sessions, we unearth her WHY, target audience, product offerings, coaching programs and speaking topics, and more.